MVP 026 - Andrew Descovich, Zoomph
In this episode, we learn about data analytics and business intelligence in sports to with our special guest, Andrew Descovich, from Zoomph, a leading SaaS company at the forefront of measuring exposure and contextualizing value for sports and entertainment entities.
Watch this episode to uncover the transformative power of data that is revolutionizing sponsorships, fan engagement, and the strategic decisions shaping the future of sports.
Episode Summary
What is Zoomph?
Zoomph plays a pivotal role in uncovering insights that drive sponsorship marketing decisions by the way it provides essential data for sports properties and brands.
The Impact of Data on Sports Marketing
Insight into how Zoomph's analytics help track campaigns, evaluate partnerships, and guide data-driven decision-making. Andrew walks through the predicts a shift to programmatic advertising and celebrates the innovation of digitally enhanced signage.
The Business Intelligence Edge
Discussing the crucial role of business intelligence in sports, enabling organizations to optimize operations and maximize fan engagement. The inherent value of sports properties through reach and emotional engagement with fans.
Championing Women's Sports
The untapped potential and benefits of investing in women's sports present massive opportunities for brands to achieve a significant return on investment for disporportionately low costs relate to the social value they generate.
Athlete Personal Branding
Andrew explains the changing dynamics of athlete personal branding enabled by technology and the effectiveness of authenticity in connecting with a dedicated audience. We discuss the need for athletes to leverage their personal stories and unique identity in building their brand.
The Future Powered by Data Analytics
Delving into how data analytics reshape sports, from improving team performance to enhancing sponsor relationships.The growing importance of analytical insights for all stakeholders in the sports ecosystem.
Why Should Brands Invest In Sponsorship Marketing With Athletes and Teams?
Reflecting on how favorite athletes influence fans, inspiring loyalty and fostering deep emotional connections both on and off the field.
Learn more about Zoomph at Zoomph.com
Follow Zoomph on LinkedIn
Connect with Andrew on LinkedIn